Dongfeng Fengshen new AX7 time to market, comprehensive performance improvement!
The Dongfeng Fengshen AX7 is an impressive SUV model that boasts a solid foundation thanks to its connection to a joint venture brand. Its chassis shares similarities with the older Honda CR-V, while its 2.0L and 2.3L engines are sourced from the PSA Group. This combination gives the AX7 a strong technical backbone. However, its brand recognition and distribution network have struggled to fully capitalize on its potential. Recently, I came across information from the Ministry of Industry and Information Technology regarding the upcoming new version of the Dongfeng Fengshen AX7. While the exterior design has seen minor updates, a new 1.6T model has been added, featuring a turbocharged engine from the Peugeot Citroën Group. This addition is expected to significantly boost the market competitiveness of the AX7, with the new model likely launching later this year. The current model's price ranges from 9.97 to 14.17 million RMB.
The styling of the Dongfeng Fengshen AX7 was developed by the Dongfeng Warrior team, giving it a rugged appearance. The updated AX7 presents a sleeker and sportier look. The front grille now features a three-dimensional design that slopes slightly on both sides. The headlights have undergone a redesign, becoming sharper and more aggressive. The lower grille and fog lights have also been revamped, with a silver anti-scratch guard plate added for a more dynamic feel.
At the rear, the most noticeable change is the replacement of the traditional Dongfeng logo with the English word "AEOLUS." Additionally, the new model measures 4696/1850/1712mm in length, width, and height respectively, with a wheelbase of 2712mm, slightly longer than before.
From the leaked interior photos, the new AX7 retains the general design of the current model, with only minor adjustments made to certain details. For instance, the air vents have shifted from a vertical to a horizontal orientation, and the layout of the air conditioning controls beneath the screen has been simplified for a cleaner appearance. The cup holders have also been redesigned, seemingly featuring a new lid.
In terms of configuration, the AX7 caters well to the needs of urban drivers. It includes essential active safety features such as hill start assist and parallel parking assistance. The multimedia system offers basic media playback, GPS navigation, and even smartphone integration, allowing users to seamlessly extend their phone's functionality to the vehicle's onboard system for enhanced convenience.
The new AX7 will offer two engine options: a 1.4T and a 1.6T. The 1.4T engine produces a maximum power output of 105kW, paired with a 6-speed dual-clutch transmission. The 1.6T engine, derived from the PSA Group, replaces the existing 2.3L engine, delivering 123kW of maximum power and mated to a 6-speed automatic manual transmission. Currently, the fuel consumption of the 2.3L model stands at 9.5L/100km, whereas the new AX7's fuel efficiency has improved by approximately 26%.
Overall, the new AX7 represents a significant upgrade in both performance and technology, positioning itself as a strong contender in the competitive SUV market.
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