In recent years, China's domestic car brands have undergone dramatic transformations in their design philosophy. These brands now showcase world-class international styles, blending Eastern and Western aesthetics with a mix of classical and modern elements, allowing them to increasingly captivate audiences on the global stage.
One shining example is the recently launched Jianghuai brand’s new SUV model, the Ruifeng S7. This car is the result of a collaboration between Chinese, Japanese, and Italian design teams, embodying a perfect fusion of diverse cultural influences. What’s particularly noteworthy is that beyond just exceptional design and craftsmanship, many Chinese automakers are incorporating human-centric considerations into their product development. Could this consumer-focused approach eventually become a key differentiator for Chinese vehicles in outpacing their competitors?
[Image: The JAC Ruifeng S7 new car hits the market, sparking excitement this summer. Truly, the most user-friendly car is the best fit.]
"Unleashing Creativity"
This new model, described as a "masterpiece crafted through 60 months of integrated global resources," boasts the lowest drag coefficient among similar SUVs. Its design represents a qualitative leap, both externally and internally. How did they achieve this? Let’s explore what sets the Ruifeng S7 apart.
The Ruifeng S7 is a testament to international collaboration. As the new flagship SUV of Jianghuai, it was primarily led by the JAC Italian Design Center, with contributions from the Japanese Design Center and the headquarters team. Together, they infused the vehicle with an international flair, highlighting its unique value proposition.
According to Frederick, the Ruifeng S7’s lead designer and chief designer at the JAC Japan Design Center, the car was designed with complete creative freedom. “The Ruifeng S7 gives the designer total liberty and inspiration,†he explains.
Frederick believes that the style and interior design of the Ruifeng S7 are unrestricted and bold, “even arrogant.†Unlike some SUVs that are simply box-like, the Ruifeng S7 exudes a sportier vibe, yet remains practical for everyday family use. It strikes a balance between luxury and practicality, reminiscent of high-end brands like Maserati and Infiniti.
“Sailing Through Cultureâ€
While the Ruifeng S7 was designed by seasoned overseas designers, it was developed with a keen awareness of Chinese consumer preferences. The target demographic includes fashion-forward individuals who frequent upscale venues. The aim was to create a long-term companion for these users, sharing cherished moments with family and friends.
After understanding the needs of this audience, the Ruifeng S7 design team approached their task with fresh eyes: “The Ruifeng S7 shouldn’t just be distinctive—it should break the mold entirely!â€
As the flagship SUV of JAC, the Ruifeng S7 integrates the designers’ insights and interpretations of family-centric design, from initial concepts to final 3D models. For instance, inspired by the vase, the “Baokoukou†grille adopts a three-dimensional sculptural design, creating a family-friendly aesthetic. The front face draws inspiration from a sprinter poised to run, with its chrome grille lending a dynamic feel.
The interior design, handled by the Japan Center, draws inspiration from yacht, aviation, and Chinese cultural elements. Upholding the principle of “simple yet elegant, luxurious and refined,†the Ruifeng S7 features a two-tone interior, curved surfaces on the central control panel, and a full LCD display screen, giving it a cutting-edge look.
[Image: The JAC Ruifeng S7 new car hits the market, sparking excitement this summer. Truly, the most user-friendly car is the best fit.]
"Creating a People-Centric Model"
Designers understand that even the best creations must ultimately cater to people’s essential needs. Thus, human-centered care permeates every aspect of the Ruifeng S7.
As Jianghuai’s highest-end SUV, the Ruifeng S7 embodies a people-first ethos. For instance, Chinese consumers favor spacious interiors, so the Ruifeng S7 boasts dimensions of 4790mm x 1900mm x 1760mm, with a wheelbase of 2750mm. Its spaciousness far exceeds that of mainstream compact SUVs, offering standard 5-seat and optional 7-seat configurations. With the rear seats folded, the trunk capacity reaches up to 1358 liters, featuring 22 storage compartments.
Moreover, targeting young families, the Ruifeng S7 is packed with tech-savvy features. It includes advanced intelligent systems like the AEB (Automatic Emergency Braking) system, which detects collisions within 2.6 seconds, initiates braking in 1.6 seconds, and tightens seatbelts in 0.6 seconds. The FCW (Front Collision Warning) system alerts drivers to potential collisions, helping avoid accidents during fatigue-prone driving.
"Details Reflect Human Touch"
In terms of detail design, the Ruifeng S7 emphasizes thoughtful consideration. Adaptive cruise control relieves drivers' feet, while the LDW (Lane Departure Warning) system alerts drivers when the vehicle unintentionally veers off course. Additionally, the Ruifeng S7 features a blind-spot monitoring system to enhance visibility and combines 360° panoramic imaging with AFS (Adaptive Front-lighting System) to ensure safety.
The electronic system adds intelligence and eco-friendliness. Features like the IVI (Infotainment) system, smart voice control, car networking, and an inductive electric tailgate make driving more convenient. A 12.3-inch full-color LCD screen HUD (Head-Up Display) ensures clear driving data. NVH (Noise, Vibration, and Harshness) is paired with Harman Infinity’s “9.1†sound system, delivering superior audio quality.
To meet diverse consumer demands, the Ruifeng S7 offers two engine options—1.5 TGDI and 2.0T—paired with 6MT/6DCT gearboxes. Its ground clearance of 204mm handles challenging road conditions like wading and gravel roads effortlessly. All in all, the Ruifeng S7 thoroughly considers the everyday needs of Chinese consumers.
[Image: The JAC Ruifeng S7 new car hits the market, sparking excitement this summer. Truly, the most user-friendly car is the best fit.]
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