Super Yicheng products will be delisted
According to the "flat-panel TV energy efficiency limit value and energy efficiency rating", flat-panel TV energy efficiency is divided into three levels, level 1 represents the most efficient products, the most energy-efficient; level 2 is the energy-saving product evaluation level; level 3 is the market access level. According to the requirements, the energy-efficiency label must be affixed on the product; those who fail to meet the standard will be listed as high-energy-consuming products, and must be delisted as required. The standard has been announced in June this year and will be officially implemented on December 1.
According to the test results of relevant state departments, according to the energy efficiency standards to be implemented, the current level of energy-efficient LCD TVs on the market is only 2.4%, the secondary weight is 10.8%, the third level is 72.3%, and 14.5% of LCD TVs are not. Standards compliant. This also means that 14.5% of LCD TVs on the market will face delisting.
Hao Yabin, deputy secretary-general of the China Electronics Video Association, said in an interview with the media that the policy is mandatory, but the state has also prepared a buffer period for color TV companies. "On December 1, the company stopped production and did not meet the energy-saving standard color TV. But before March 1 next year, color TVs that do not meet the energy-saving standards can still be sold in the market."
According to reports, although the "flat-panel TV energy efficiency limit value and energy efficiency rating" was officially implemented on December 1, the "flat-table TV energy efficiency label implementation rules" is implemented on March 1 next year, and will be shipped before March 1, 2011. Or imported products, can be delayed until March 1, 2012 to paste the energy efficiency mark, which means that all products on the market will not be labeled with energy efficiency until March 1, 2012.
In response to this standard, Shenzhen Suning Appliance related person in charge said that it is checking the models of energy-saving products with enterprises, and will continue to post energy-saving signs from today. “Suning Appliance has already launched TV promotion for the color energy efficiency standard. Energy-saving TV can receive the subsidy for electricity for 3 to 5 years provided by Shenzhen Suning Appliance. Although this activity has been closed on November 29th, it will not be ruled out. In addition, Suning will also discount non-energy-saving color TVs at a discount of 6 to 8 percent."
Manufacturers have long-term countermeasures
Although the flat-panel TV energy efficiency national standard was officially implemented today, as the national relevant departments announced the standard as early as June this year, most color TV manufacturers and appliance stores have already taken corresponding measures.
Yesterday, the reporter visited several major electric stores in the city and found that “direct drop of 3,000 yuanâ€, “super exchange price of 3,999 yuanâ€, “buy TV to send audioâ€... all kinds of price reduction signs appeared on flat-panel TVs, attracting consumers look. The sales staff of an electric store in Huaqiang North told reporters that since the first few months, some plasma and LCD TVs have started to cut prices. Now there are not many high-energy color TVs. "Because the price is very affordable, the sales are not bad." Take the LG47-inch LCD TV as an example. Each year before the "May 1st" price is 8,999 yuan, and now only sells 5,999 yuan per unit.
The relevant person in charge of the major home appliance stores in the city said that after the standard was announced, they have already improved the procurement standards for energy efficiency of flat-panel TVs. The previous inventory of high-energy products has been reduced in price. Currently, it has almost been cleaned up, and some have not been cleaned up. The processed products will be returned to the manufacturer as soon as possible.
Some manufacturers also said that since the announcement of the flat-panel TV energy efficiency standards in June this year, they have taken corresponding measures. Hu Hongxiang, deputy chief engineer of Haier's development department, said in an interview with Shenzhen Commercial Daily yesterday that "the digestion of digestion, the technical improvement of the technology improvement, there is basically no inventory of products that do not meet the standards." The so-called "digestion" is the sale of products that did not meet the new standards through various channels.
In addition, each flat-panel TV manufacturer repeatedly stressed in an interview with reporters that the so-called non-conforming product is not a problem in the product itself, but that some of the original products cannot meet the requirements of the new standard in terms of energy saving, but it does not affect the normal use of the user, and Manufacturers will still have relevant after-sales services for these delisted products.
Three adults are interested in buying LED TV
Directly driven by the New Deal, stores and color TV manufacturers are on the one hand to eliminate the old flat-panel TVs with high energy consumption. On the other hand, they are also exploring a lot of new energy-saving products. Among them, LEDs with higher brightness and more advanced functions are undoubtedly this year. The new favorite of all major businesses.
The reporter visited Huaqiang North Gome, Suning and Shundian and other home appliance stores to understand that each store has launched a promotional campaign for LED color TV. In the midst of a price cut, the pattern of the Shenzhen color TV market has quietly changed. "Recently, all types of color TVs are cutting prices, of which LED TVs have dropped by as much as 40%, and sales are also good. Recently, LED TV sales have accounted for about 60% of the total color TV market sales." Shenzhen Suning market department told reporters .
In this regard, industry insiders analyzed that this pattern change is not unrelated to price adjustment. At the beginning of this year, although the performance of LED color TV is good, but because of the high price, it has been "high and widowed" and is not favored by consumers. Nowadays, with the maturity of technology and the reduction of cost, coupled with the push of manufacturers, the listing rate of LED products is accelerating, and the price is also beginning to adjust. Together with the implementation of new energy consumption standards, it has become a factor in increasing market share of LEDs. .
"The implementation of this new energy consumption standard has enabled more consumers to pay attention to LED products." According to industry insiders, from the current LED price, although it is generally more than 20% more expensive than LCD products, in general, LEDs are more expensive. LCD power saving is more than 50%, so in the long run, LED TV is still more cost-effective than ordinary TV.
According to survey data released by the China Electronics Chamber of Commerce, in the demand for flat-panel TVs of more than 25 million units this year, the proportion of high-end products such as LEDs will increase significantly, while the figures from sales terminals show that more than 30% Consumers are interested in buying LED-type energy-saving new products.
However, the reporter learned in interviews with a number of large appliance stores in the city yesterday that many consumers are not very familiar with the specific energy efficiency rating standards, and some consumers are more concerned about the price of the products. In this regard, the merchants said that with the implementation of the national standard and the implementation of new strategies in product promotion and price of major brands, the energy efficiency standards for flat-panel TVs will be similar to the energy efficiency standards of air conditioners and refrigerators, and will quickly gain consumer attention and recognition. .
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