LED lighting is about to take off, customized chips are ready to go

The latest market data shows that the retail price of LED bulbs in the United States has fallen to $ 8, while the price of energy-saving fluorescent lamps is about $ 5. Under this price difference, consumers ’tendency to choose more energy-efficient LED lights will be further enhanced. It is expected that by 2015, the LED lighting market will really take off. But at the same time, some industry insiders believe that the speed of LED's entry into the general lighting market may exceed people's expectations. Fang Lezhang, general manager of China Resources Silicon Power Technology Co., Ltd., analyzed: "With the sharp drop in the price of LED lighting products, the home application market is about to take off. The market is expected to grow by about 30%, but I think it is far more than that, especially The LED application market in mainland China may have doubled. At present, the factory price of LED lamps has dropped to 1.38 US dollars, and there is no price barrier to enter the home market. In 2013, some consumers may try to use LED lighting products. The results have been good, and there will be a lot of purchases in 2014. "

LED lighting is a big market that all semiconductor manufacturers can't ignore. In the past, due to the lack of capital and design capabilities, local chip design companies were restricted from entering a customized chip market, which also led to extremely fierce competition in the standardized product market and declining gross profit margins. That is, the gross profit of the ASIC chip market in the analog field is relatively higher. In 2011, the market size of the entire analog chip was about 40 billion US dollars, of which more than 90% was in the custom chip market. Therefore, customized chips for specific applications have become one of the major directions for many chip manufacturers worldwide. China Resources Silicon Power is one of the typical representatives. The company is a subsidiary of China Resources Microelectronics Co., Ltd., and is one of the companies that entered the field of LED lighting earlier. It has extensive experience in this field and has complete LED lighting solutions of various powers.

"China Resources Silicon Power was originally based on general-purpose products, but now it has begun to transform into customized products. The application industry mainly focuses on LED lighting, mobile products and battery management." The system cost is greatly reduced, and the performance of the system can be improved, creating higher value for the whole machine manufacturer, and at the same time, it can also increase the company's product gross margin. "

For the special needs of LED lighting, chip manufacturers need to have a long-term development plan and strong design capabilities to continuously improve their service capabilities, and deep into the client, to help customers solve problems and provide practical solutions. And products. In addition, the capital problem is another major bottleneck that many manufacturers often encounter. For this, Fang Lezhang said: "At present, the competitive strength of China's electronics manufacturing industry is obvious to all. Not only is it strong in production capacity, but also has complete supporting facilities. The IC chip industry is very important. Taking China Silicon as an example, relying on the strong support of the parent company China Resources Microelectronics, not only the financial support, but also the photomask manufacturing and wafers owned by China Resources Microelectronics. The complete integrated circuit industry chain of processing, testing, packaging and finished product testing has reduced our worries about product production and subsequent packaging and testing, helping us quickly provide high-quality customized products based on customer and market needs. "

Mainland China is becoming an important global LED product manufacturing base. In the critical period of LED lighting becoming mature, customized semiconductor chips will provide solid technical support for the popularization and application of LED lighting products, and will also promote the overall LED industry chain in China. Development and improvement.

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