Samsung is making significant strides in its Internet of Things (IoT) vision, despite the recent PR challenges surrounding the "Prince Edward" incident. At the recent developer conference in San Francisco, the tech giant unveiled its plan to integrate more IoT, artificial intelligence (AI), and augmented reality (AR) into its next-generation smart ecosystem.
To achieve this, Samsung has launched three key initiatives: the development of the SmartThingsCloud platform, an upgraded Bixby voice assistant, and a collaboration with Google’s ARCore for enhanced augmented reality experiences. These moves are part of a broader strategy to shift from a hardware-centric business model toward a more software-driven approach, aiming to strengthen its competitive edge in the rapidly evolving tech landscape.
Samsung’s performance this year has been impressive, setting new records for the company. By investing in these technologies, Samsung aims to reduce reliance on traditional hardware profits, build a stronger "soft power" foundation, and secure long-term growth in a fiercely competitive market.
One of the most notable developments is the evolution of its smart voice platform. Samsung has been working to improve Bixby, its AI-powered voice assistant, by launching version 2.0. This update will be available across a range of devices, including smart TVs and refrigerators. The company also plans to introduce Bixby-enabled smart TVs in the U.S. and South Korea in early 2018, offering users seamless voice control and multi-device interactions.
Bixby now has over 10 million active users and is set to become the central hub of Samsung's smart ecosystem. Future updates will include deep linking capabilities and enhanced natural language processing to deliver personalized experiences tailored to individual user needs.
In addition to Bixby, Samsung is expanding its AI partnerships. It recently collaborated with Google on ARCore, aiming to bring more immersive AR experiences to consumers. The partnership is expected to open up new opportunities for developers to create innovative applications that leverage AR technology.
Samsung also continues to invest heavily in its IoT infrastructure through SmartThingsCloud, which aims to become one of the largest IoT ecosystems in the world. Developers will have access to cloud APIs to build custom solutions, while the platform will also support industrial IoT applications with secure operations.
As the global demand for memory chips and OLED panels remains strong, Samsung is well-positioned to maintain its market leadership. Despite some internal challenges, the company’s stock has seen consistent growth, reflecting investor confidence in its future direction.
With the rise of AI, AR, and IoT, Samsung is determined to integrate these technologies into its vast hardware portfolio. By strengthening its partnerships—especially with Google—and focusing on software innovation, the company is preparing for the next wave of technological disruption.
The competition is fierce, with rivals like Apple and Amazon pushing hard in the smart speaker and AR spaces. However, Samsung’s extensive hardware ecosystem gives it a unique advantage. Through strategic collaborations and continuous innovation, the company is working to create a more integrated, intelligent, and user-friendly digital experience for consumers worldwide.
Musical Bag
Musical Paper Bag, Musical Gift Bag, Musical Bags
AST Industry Co.,LTD , https://www.astsoundchip.com
